Noom + HRTRx

Noom Biomarkers Test Kit

Noom Proactive Health

Noom


I own the editorial direction and content output for all Noom Med programs and products; including what gets made, for whom, and when.

Noom GLP-1Rx

Designing content for the GLP-1 journey

I led content strategy for Noom's flagship GLP-1 program, creating educational experiences that help members understand treatment and build lasting habits.

Members who use the program most lose 25.2% more weight, stay on treatment 2.2× longer, and return to the app at rates 10× higher than the digital health benchmark.

23andMe


Oversaw the editorial strategy for the external blog and product features like health reports.